in Monthly
revenue through Email Marketing
Trusted By India’s Top D2C Founders
Rs 60 Lacs / Year
This is how much revenue an average eCommerce brand loses out on due to lack of an efficient email & retention system.
After auditing 125 businesses with revenue > Rs.30 lacs/ per month, we've found that 95% of eCommerce owners were losing Rs.6 lacs every single month.
A good email strategy will reduce dependency on retargeting ads.
A good email strategy will reduce the time it takes a user to make their first purchase (because of welcome flows + abandonment flows), effectively reducing your new user acquisition cost on ads.
D2C Brands generate 15% more new orders after doing email, compared to before using the Easy Email Bootcamp.
Generate 20-30% more repeat orders than before, after switching to
Easy Email Bootcamp.
Hear It Straight From Them
Porcellia has been with us from the start and we love how they have grown and evolved as a team. Huge shoutout to the team for the creative muscle they have demonstrated in helping us grow 20x in the past 2 years.
The team is extremely thoughtful and thorough in understanding founder needs and reconciling them with market needs. This clearly played out when our revenue hit 10x in the 2nd month itself.
Porcellia emphasized on setting our organic growth and retention systems from day 0, which is something most agencies don't even think of until the brand becomes more mature, saving us HUGE in opportunity costs.
Easy Email Bootcamp
Transform your business' retention stats with this 60-day email boot camp.
The Bootcamp enables you to:
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Learn how to create an effective email marketing system from scratch, no prior experience is required.
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Increase your revenue by up to 30% without spending a single additional dollar on ads.
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Turn poorly performing Shopify flows into revenue-generating assets with proven optimization techniques.
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Revive dead email lists and turn inactive subscribers into paying customers in less than 90 days.
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Boost customer retention and loyalty through 50+ expertly crafted playbooks and video tutorials.
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Access our private D2C founder’s WhatsApp community for ongoing support.
Get instant access to:
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60+ Loom recordings covering email flows, campaign strategies, design, and tool mastery
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50+ presentation decks detailing email flows, campaigns, and playbooks
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4 Google Sheets including a Campaign Quality Checklist and A/B Test Experiment Bank
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Complete SOP for setting up high-converting Winback campaigns
E-commerce Conversion Rate Optimization Checklist worth ₹199.00 Included.
What's Inside!
5 Foundational flows
9 Advanced Purchase Flows
6 Nurture Flows
5 Product or Collection Specific Flows
11 Miscellaneous Advanced Flows
How To Do a Popup
20+ High-Performing Popup Examples
List Growth Playbook
Klaviyo: Adding Content
Klaviyo: Drag & Drop
Klaviyo: Integrations
Klaviyo: Reusing Email Elements
Klaviyo: Sign-Up Forms
Connecting Forms to Shopify
Klaviyo: Dynamic Variables
How to Create Dynamic Coupons
Basic Quality Control
Campaign Calendar
Campaign Quality Control Checklist
Cohort Campaigns Playbook
Campaign Angles Playbook
A/B Testing Playbook
A/B Test Experiment Bank
White Paper: Klaviyo CDP
Migration Playbook
Loyalty Program Playbook
Journey Map Playbook
List Warmup Playbook
Email Design System Playbook (EDS)
EDS: Essential & Miscellaneous Blocks
3 Resources For Design Inspiration
Figma: Editing & Exporting Blocks
Figma: Editing & Exporting Heros
Design Quality Control Checklist
Visual Hierarchy
Email Hierarchy Best Practices
Tips For Writing Effective Subject Lines
E-commerce Conversion Rate Optimization ChecklistE-commerce Conversion Rate Optimization Checklist
Build with Founders Who Get It!
Join our exclusive WhatsApp group of D2C founders on the same journey as you.
This community isn’t an add-on—it’s core to your success. Without it, the bootcamp is incomplete.
You’ll learn from other founders, get real-time support from the Porcellia team, and never feel stuck again.
D2C Organic Growth Mastery
Get real time support from our Team
Your 60 Day Email Strategy Roadmap
Implement 5 Foundational Flows.
- In the first 30 days, focus on setting up 5 core email flows - Abandoned Cart, Welcome Series, Browse Abandonment, Winback, and Post-Purchase.
- These foundational flows will drive an immediate 15% revenue boost.
Campaign Calendar & Domain warmup
- Use this time to also map out a robust campaign calendar
- Tap into our "Campaign Angles Playbook" and tutorial videos to craft fresh, engaging campaigns that keep your audience hooked and buying.
Popup optimisation
- Fine-tune your core flows and campaigns based on initial performance.
- Make data-driven adjustments to maximize their impact.
Unlock Advanced Flows for Even More Growth
- Fine-tune your core flows and campaigns based on initial performance.
- Make data-driven adjustments to maximize their impact.
AB Tests - Recommended but not mandatory
- Once your basics are locked, it's time to extract a little more juice from your setup.
- Our A/B testing guide will help you conduct several split tests to make sure that you are not leaving any money on the table.
Email Strategies included in Bootcamp
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Email Flows
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Campaigns
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List warmup
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List Growth & pop ups
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A/B Testing
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Design & Content
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Tool Mastery
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Additional resources
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Bonuses
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Access to our Exclusive WhatsApp Group of D2C founders. Learn from others on the same path.
Our Email Case Studies
Case Study 1
Manzuri
A sex-tech startup that sells inclusive adult products.
Email Marketing to support organic efforts.
Attributed Revenue:
The Cinnamon Kitchen
India’s first 100% Gluten Free Bakery.
25% month on month revenue increase by identifying high CVR segments.
Attributed Revenue:
Shasn: The Game
A political strategy board game
Add To Cart Flow increased email revenue by 31%
Problem :
Shasn was seeing a lot of drop-offs, in the ‘Add to the cart’ stag...
Supplement Brand
A longevity-tech startup for your health and mind.
46% increase in Sign Up Purchases via Interactive Pop-ups.
Attributed Revenue:
The Plated Project
A Shark-tank startup that sells value driven décor products.
Identified Cohorts instead of segments.
Problem:
Being in the home decor space the frequency of p...
Why Choose Bootcamp?
| Easy Email Bootcamp | Email Freelancer | Email agency | Inhouse team | |
|---|---|---|---|---|
| Price |
₹4999
|
₹50k+ | ₹80k+ | |
| ROI |
No Hiring Cost
|
no ROI for small brands | too expensive | |
| Hidden costs |
No Hidden cost
|
Random Additional costs | Attrition costs | |
| Expert consultation |
Included
|
Yes | Maybe | |
| Actionable email checklist |
Included
|
None | None | |
| Transparency |
Maximum
|
Maybe | Most Likely | |
| Risk |
None
|
Medium | Low | |
| Access to community of other email marketers |
Yes
|
No | No |
Meet Porcellia
Email experts for the 1% brands in eCommerce.
that's how many emails we've delivered just in 2022.
Different types of setups & flows we have tested!
that's how much added revenue we added for our clients.
Now, we've put all of our knowledge into this checklist... so you won't have to test anymore.
Meet
the
team!
Ritesh D. Ritelin
Founder & Growth Lead
Hiring, processes, systems and new innovation.
Sakshi Sainik
Marketing Lead
A master of direct response ads. Owns everything marketing.
Akshat Narula
Sr. Growth Manager
Responsible for making sure that you are growing profitably, always.
Ayush Param
Performance Lead
Owns end to end performance strategy and training.
Omkar Sangle
Head of Retention
The swiss-knife of Porcellia. Retention champ.
Ashwin Gogawale
Lead Media Buyer - Meta
Our senior most growth star. Owns everything Meta.
Vanshika Mishra
Sr. Growth Manager - Retention
She is the reason our average client retains 30%+ of their customers.
Aayush Kundnani
Head of Copy
Leads everything copy.Wrote this himself. Sometimes funny
Ayesha Punjabi
Head of Design
Creates designs that drives growth and brings the brand’s vision to life.
Manaal Patil
Sr. Copywriter
Copy and account management ninja.
Bhargav Gosavi
Sr. UI UX Designer & CRO Specialist
Responsible to boost Conversions rates & ensure flawless User Experience.
Yuvraj Mehta
Head of Growth
Dhanda-first growth strategist focused on what actually makes money, not vanity metrics.
Frequently
Asked
Questions!
Frequently
It’s about adding 20-30% more revenue to your bottom line through email marketing without ads. You’ll learn to set up automated email flows, create high-converting campaigns, run A/B tests, and implement design and content strategies that bring customers back and increase your customer lifetime value.
This program is specifically tailored for D2C founders with fewer than 10,000 customers who want to build a sustainable business by growing their repeat customer base and improving retention. If you're tired of relying solely on performance marketing, this boot camp is perfect for you.
1. The 5 basic flows you must set up that will give a 15% uplift in your monthly Shopify revenue.
2. The 20 advanced email flows that will additionally increase your Shopify revenue by 10%
3. 3+ exclusive playbooks that'll help you grow your email list, implement ready-to-use campaign templates, and target customers effectively at every lifecycle stage.
4. 50+ video recordings & PPTs for your email marketer, designer, and copywriter so that they can increase your revenue by 20%+ in under 90 days.
5. 20+ examples of high-performing popups
6. 50+ A/B testing ideas
7. A team of elite email copywriters, designers, and developers available 24*7 for support.
8. Weekly audits with an elite email strategist who will help you squeeze the most out of your email.
9. Access to a premium WhatsApp community
No. You don’t need any prior experience. This boot camp walks you through everything, from setup to advanced strategies to increase your revenue by 30%.
You’ll need about 10-12 hours to finish the material in this boot camp which includes 60+ loom videos that are 5 hours long, 50+ in-depth PPTs, 4 Google sheets, 1 PPT, and 20+ high-performing popup examples.
It will take up to 30 days to implement all the material.
Brands that implement these strategies typically see a 20-30% increase in revenue within 90 days. Clients have reduced time-to-purchase from 21 days to just 6 days. You can expect to see open rates increase to 30% or higher, and click-through rates exceed 1%.
Yes! You’ll have access to a dedicated WhatsApp group, where our team of copywriters, designers, and email strategists are available 24/7 to help with any roadblocks. You’ll also receive weekly audits from our experts to ensure your emails are optimized for maximum sales.
Yes, we have implemented these strategies for D2C brands like The Cinnamon Kitchen, The Plated Project, Vara Life, SHASN, Manzuri, and many more brands…and generated over Rs 7 crore in email revenue in the past 2 years.
The Core Flows & Automations section is the heart of the Easy Email Checklist, containing 79 actionable items. It covers setup and optimization for essential e-commerce email flows like Welcome, Abandoned Cart, Browse Abandonment, Post-Purchase, and Win-Back. For each flow, we provide detailed guidance on trigger events, timing, content strategy, and performance optimization.
Yes, we have implemented these strategies for D2C brands like The Cinnamon Kitchen, The Plated Project, Vara Life, SHASN, Manzuri, and many more brands…and generated over Rs 7 crore in email revenue in the past 2 years.
